Why should advertise ONLINE??
The Internet allows ads that are displayed online reach all areas of the world. Not limited to a particular coverage.
Advertisers can choose a particular website as an advertising medium considering by demographics of website visitors. Thus, marketing will be effective because the market target appropriate with advertisers needs.
Anyone knows that advertise through mass media (newspapers, magazines, TV, radio) is very expensive even for one run. Internet advertising is great solution that offer much cheaper. Mass media advertising costs in day can be used for online advertising for 1 - 6 months, with the same number of impressions or even more.